Great news for drag racing! Checkout this article from Cox News Service:
Anticipating NASCAR-like growth spurt, sport markets itself to broader audience
The National Hot Rod Association appears to be positioning itself for a growth period similar to the one NASCAR enjoyed in recent years as that sport broadened its fan base from mostly automotive enthusiasts to mainstream America.
The NHRA itself has taken several key steps recently — the hiring of the giant sports-marketing firm IMG and adding the powerhouse ad agency Edelman to help steer its public-relations campaign. And a new track is ...
Read the full article by Rick Minter at Ohio.com
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